Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology)

Cover of: Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology) |

Published by Lawrence Erlbaum Associates .

Written in English

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Subjects:

  • Market research,
  • Social, group or collective psychology,
  • Consumers" preferences,
  • Business/Economics,
  • Business & Economics,
  • Business / Economics / Finance,
  • Marketing - Research,
  • Marketing - General,
  • Cross-cultural studies,
  • Consumer Behavior - General,
  • Business & Economics / Marketing / General,
  • Consumer behavior,
  • Imagery (Psychology)

Edition Notes

Book details

ContributionsLynn R. Kahle (Editor), Chung-Hyun Kim (Editor)
The Physical Object
FormatHardcover
Number of Pages405
ID Numbers
Open LibraryOL7938323M
ISBN 100805852166
ISBN 109780805852165

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Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology) - Kindle edition by Kahle, Lynn R., Kim, Chung-Hyun.

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The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image.

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of Oregon) and Kim (marketing/advertising Sogang U., South Korea) compile 21 essays describing. The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of : Taylor And Francis.

Get this from a library. Creating Images and the Psychology of Marketing Communication. [Kahle, Lynn R.] -- This book, based on a conference in Seoul Korea inexamines the image research in 3 parts under the theory Creating Images and the Psychology of Marketing Communication book brand attachment.

The 3 parts are Theories of Image, Country Image, and Individual. Buy Creating Images and the Psychology of Marketing Communication (Advertising & Consumer Psychology) (Advertising & Consumer Psychology) 1 by Lynn R. Kahle, Chung-Hyun Kim (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of : Hardcover.

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest.

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